Every step of the form, from landing to a finished report. This is the whole game.
Which video is winning
Lower cost per landing page view = more efficient. Ranked best to worst.
Creative breakdown
Each video runs in its own ad set at $5/day. CPC under $1 is good (Steve's benchmark); 25¢ is a home run; $4+ means it isn't landing.
#
Video
Spent
Link clicks
CPC
CTR
Landing views
Cost / view
What the numbers are telling you
✅
Working: the ads
$0.65
average cost per click, and all four videos are under Steve's $1 target. Cheap clicks mean the UGC creative is resonating and the targeting is right. This is the hard part, and it's solved.
⚠️
The bottleneck: starting the form
2.3%
of visitors enter an address. 98% leave before they begin. But everyone who starts, finishes — so the form converts. The problem is the first move, not the form.
🎯
Do next
Shift budget toward Video 4 & Video 1 (the winners); ease off Video 3.
Test a 3-step form side-by-side — Steve's exact play for "good CPC, low leads."
Let it run. 2 submissions is a tiny sample; wait for ~$100–150 spend before big calls.
Live data.Hosted on aaronthomashometeam.com, this pulls Meta + funnel data live on load — just reload to refresh (Meta caches ~15 min). Opened locally it shows the last snapshot. CSV fallback:
Built for the Aaron Thomas Home Team. Funnel data from the live tracking endpoint; creative data from Meta Ads Manager export.
Snapshot reflects data as of the last refresh. For the latest, drop a new CSV or reload with the funnel endpoint connected.
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