Seller Intelligence Report — Performance Dashboard

Seller Report — Performance Dashboard

Live Meta + funnel data  ·  (SIR) Traffic Campaign
Live data

Where visitors drop off

Every step of the form, from landing to a finished report. This is the whole game.

Which video is winning

Lower cost per landing page view = more efficient. Ranked best to worst.

Creative breakdown

Each video runs in its own ad set at $5/day. CPC under $1 is good (Steve's benchmark); 25¢ is a home run; $4+ means it isn't landing.
#VideoSpentLink clicks CPCCTRLanding viewsCost / view
What the numbers are telling you

Working: the ads

$0.65

average cost per click, and all four videos are under Steve's $1 target. Cheap clicks mean the UGC creative is resonating and the targeting is right. This is the hard part, and it's solved.

⚠️

The bottleneck: starting the form

2.3%

of visitors enter an address. 98% leave before they begin. But everyone who starts, finishes — so the form converts. The problem is the first move, not the form.

🎯

Do next

  • Shift budget toward Video 4 & Video 1 (the winners); ease off Video 3.
  • Test a 3-step form side-by-side — Steve's exact play for "good CPC, low leads."
  • Let it run. 2 submissions is a tiny sample; wait for ~$100–150 spend before big calls.
Live data. Hosted on aaronthomashometeam.com, this pulls Meta + funnel data live on load — just reload to refresh (Meta caches ~15 min). Opened locally it shows the last snapshot. CSV fallback:
Built for the Aaron Thomas Home Team. Funnel data from the live tracking endpoint; creative data from Meta Ads Manager export.
Snapshot reflects data as of the last refresh. For the latest, drop a new CSV or reload with the funnel endpoint connected.